How to make a promo video for a local event, market or open day

Updated October 21, 2026 · Reviewed by The Rift team

Short answer

Take a photo of the venue, a poster or last year's event, add it in Rift, and tell Spark, Rift's video agent, the mood: 'this market square full of stalls and people at dusk, string lights coming on'. Spark brings the place to life. Tap Make for a video up to 15 seconds and post it with the date, time and place.

Add a photo of the venue or a poster and Spark brings the place to life in a short video you can post with the date, time and place.

Ideas

The market: stalls, crowds, lights coming on.
The gig: the stage lights sweeping an empty room that fills.
The sports day: a starting line, a crowd cheering.
The opening: the shop doors swing open, confetti.

Step by step

Photograph the venue in daylight, wide.
Add it in Rift and say the mood and the action.
Check the Draft and tap Make.
Post with the details: what, when, where.

Lines to try with Spark

“This market square full of stalls and people at dusk, string lights coming on.”
“This empty hall fills with dancing people, coloured lights sweeping.”
“This park with a starting line and runners setting off, crowd cheering.”
“Our shop doors swing open, confetti falls, people walk in.”

Tips

Make two versions: one a week out, one the day before.
Show people, not just the place.

Questions people ask

Can Rift add the date and time?

Text over the video isn't in the app yet. Put the details in your post or add them in your editor.

What if the event hasn't happened yet?

Use a photo of the empty venue and say what it will look like full.

Can I show the band or the stallholders?

Yes, with their OK. Add their photos and say where they are.

How early should I post?

A week before, then again the day before, with a new version each time.