RIFTThe teardown is a product reveal with an exploded view. A shoe pulls apart: sole, laces, insole, upper. The parts float, turn and return. It shows craft without a factory tour.
How the format works
- The start. The finished product on a dark or plain background.
- The pull. Parts separate and hang in the air.
- The turn. The camera orbits so every piece catches the light.
- The return. The parts come together again.
Why sellers like it
It makes a plain item look like a designed object. A leather wallet shows its stitching, a backpack shows its layers, a speaker shows its parts. It also gives a buyer a reason to watch twice.
Make your own in Rift
- Open Rift and add a clear photo of your product.
- Tell Spark: “My leather wallet pulling apart into layers in mid-air, then coming back together, black background.”
- Check the Draft and tap Make.
- Find the video in your Library.
For other product ads, see how to turn a product photo into a video ad.
Ideas for a new take
- A trail shoe separating into sole, mesh and laces.
- A candle splitting into jar, wax and wick.
- A camera bag unfolding into pockets and straps.
- A headphone set opening into its parts.
Keep it honest
The parts are styled. Describe the real materials in your listing.